With media consumption patterns changing in increasingly rapid and unpredictable ways, the new solution will allow broadcasters and streaming services to optimise their audience insight while keeping full control over their data
Liège, Belgium, 6 December 2021: NeuroMedia Software, a company specialising in audience measurement solutions for the Media & Entertainment (M&E) sector, has today launched NeuroMedia Analytics, a powerful new platform aimed at content providers to understand the behaviour of their audiences.
A cross-media solution for audience measurement, NeuroMedia Analytics recognises that the pace of change in media consumption and related technology is faster than ever in the era of streaming. This means that the requirement of M&E organisations to enhance their understanding of audience behaviour via comprehensive, accurate and consistent analytics is increasingly acute. By making some parts of its new platform open-source and supportable by SDK extensions, NeuroMedia Software has addressed this demand with a flexible solution that can keep pace with media consumption patterns.
Available in three versions (Startup, Professional and Enterprise), it can be deployed on users’ and partners’ on-premise infrastructure allowing full control over data processing and storage, or in cloud/Software as a Service (SaaS) mode.
Underlining its suitability for a myriad of existing and emerging workflows, NeuroMedia Analytics is compatible with all major content delivery networks and all modern streaming technologies. Providing a host of possibilities for integration with existing business intelligence systems, the platform also delivers unified reporting from different sources via a single tool, with data illustrated efficiently via graphics, grids, location maps and more.
Pierre Mengal, Managing Director of NeuroMedia Software, comments: “From the largest media organisations to the latest streaming services, the appetite for flexible and comprehensive data analysis and management is more intense than ever. By leveraging the advantages of technologies that utilise census and panellised data, our major new platform delivers a level of accuracy and behavioural understanding that is unparalleled in the market.”
NeuroMedia Analytics is available now and has already been deployed via local partners in a number of international markets. In support of the platform, NeuroMedia Software is working to develop its partnership network and welcomes enquiries from integrators and ‘building block’ technology developers.