MwareTV demonstrates the simple route to profitable television services for Telco operators and ISPs
MwareTV, a leading cloud-based multi-tenant platform provider, is once again at Mobile World Congress (stand 5G27, Fira Gran Via Barcelona, 27 February – 2 March 2023) to show how easy and profitable it is to establish and operate a subscriber-pleasing television service. So simple is it, that stand visitors will leave their meeting with a fully-branded, fully-costed proof of concept service.
Television services are widely recognised as very popular with subscribers, leading to increased retention and dramatically boosted revenues. MwareTV provides all the functionality required as software as a service in the cloud, meaning network operators can realise the potential benefits without further capital investment, delivering greatly improved ROI on their existing infrastructure.
The MwareTV proposition is a well-proven, comprehensive cloud-based content platform, ready to be rolled out quickly anywhere in the world. The package includes everything necessary, from content ingest, scheduling and delivery through to the ability to create branded apps for every platform, with no coding knowledge required. Systems completely tailored to the network’s identity and branding can typically be online within four weeks.
At MWC2023 MwareTV will show how the powerful functionality is managed by intuitive, business-oriented control. Users need not invest in specialist expertise to understand the detail of video streaming: simply set quality of service expectations and market the offering to subscribers. In many parts of the world MwareTV can even supply multiple channels of fully licensed content, making the time to revenue even faster and simpler.
Because it is fully cloud hosted, licensing of the MwareTV solution is related directly to subscriber numbers and functionality, allowing networks to ‘pay as you grow’ with no high initial set-up costs. As part of the stand meeting and proof of concept, MwareTV will provide a costing calculator that shows at a glance the launch and running costs of any new service, making OPEX and revenue predictions completely transparent.
“Everyone understands the huge revenue potential and subscriber loyalty of bundled video services,” said MwareTV CEO Sander Kerstens. “What we offer is a uniquely simple and intuitive way to unlock those benefits. That is why we say come and talk to us – at MWC or at any time – and in the course of a short conversation, not only will the costs and revenues be clear, but you will walk away with a complete proof of concept, branded to your network, so visitors can show colleagues back in the office just how simple, powerful and attractive the solution really is.”
The MwareTV solution includes a remarkably powerful AppBuilder functionality, which allows anyone, with no knowledge of coding, to create easy to use, branded and highly functional subscriber experiences. Much more than a simple white label framework, this is the ability to create fully tailored and branded apps for every platform including iOS, Android and AndroidTV, TVOS, FireTV, WebOS, Tizen, WebTV and Lightning Framework.